...
EXPERIENCE PUREBRED FOR 28 DAYS - CLAIM INTRO OFFER NOW — EXPERIENCE PUREBRED FOR 28 DAYS - CLAIM INTRO OFFER NOW — EXPERIENCE PUREBRED FOR 28 DAYS - CLAIM INTRO OFFER NOW — EXPERIENCE PUREBRED FOR 28 DAYS - CLAIM INTRO OFFER NOW — EXPERIENCE PUREBRED FOR 28 DAYS - CLAIM INTRO OFFER NOW — EXPERIENCE PUREBRED FOR 28 DAYS - CLAIM INTRO OFFER NOW —
  • The Purebred 28-Day Experience

STOP
STARTING
OVER.

28 days. Real coaching. A community that won’t let you quit. Build the strength, the habit and the confidence that finally sticks — or we give you 4 more weeks completely free. 

$1,617 value

$199

↓ Less than $8 a day for real coaching
or 4 weekly payments of $52

Register interest now
Secure Your Spot — $199

28

Don't Just Take Our Word For It...

So many of our current members have joined from our 28 Day Experience Pack. This intro offer gives you a 4 week trial to experience our amazing community, build the systems and habits around structured training, and expose you to real gains and progress.  We would love for you to be next!

 

Testimonials

If you’re looking for a training service that changes your whole lifestyle - this definitely reflects that. Not only did my diet and training improve, but my sleep, mood, confidence, recovery and general life motivation also did.

The coaches are great in the way they educate you and provide everyone with the tools and environment to succeed.

They not only helped me reflect on my diet and training but also assisted with everything else that affected my overall health - and to continue a lifestyle long term, beyond the 28 Day Experience end date.
Emily H
This short and sweet intro pack is the exact thing I needed to learn what my body and mind was capable of doing. The 28 Day Purebred experience was the most realistic and achievable thing I’ve ever done. With it being only 4 weeks, you could really put your all into it without it feeling like it drags on.

The meals are delicious and very easy to follow. I was shocked to see how much I could eat and still lose body fat! It wasn’t a ‘fast fad’ diet and no cutting out carbs involved.

The trainers were extremely motivating, checking in on our personal and weekly goals and keeping us accountable whilst also constantly encouraging us.
Josie M
Joining the 28-Day Purebred Experience was one of the best decisions I've ever made for my fitness journey. It provided a structured and motivating program that pushed me to my limits and helped me achieve results I never thought possible. The workouts were challenging yet manageable, and the variety kept me engaged.

What I loved most about the 28 days was the sense of community and camaraderie amongst the Purebred community and coaches. I can't recommend the 28-Day Purebred Experience enough. It's a game-changer for anyone looking to kickstart their fitness journey, break through plateaus, or simply challenge themselves to reach new heights. Trust me, you won't regret it!
Travis M
The 28 Day Purebred Experience is a kickstart to a lifelong journey into healthy living. A lot of lessons come out of it for me personally and the coaching throughout was top notch. I really appreciated the support of the Purebred team and trainers behind the scenes for encouraging and supporting me throughout the 28 day journey.
Corey D
I did the 28 Day Purebred Experience as I had felt recently I had put some weight on. I wasn’t feeling comfortable or confident within myself, so I wanted to push myself to get back into my fitness and learn healthy eating habits to bring into my everyday lifestyle. I also just wanted to feel confident again.

My favourite part was the training sessions - picking what style of training worked for me, and jumping into a range of classes. This allowed me to not only push myself but also learn what worked for my life, my schedule and my enjoyment.

The 28 Day Purebred Experience helps you learn and create healthy habits to continue on after the intro offer, but also improves your fitness and strength. This is the best introduction to a gym I have experienced –, it helped me improve my fitness, enjoy healthy food again, and feel comfortable and confident within myself.
Tia T
As a mum wanting to put my health and fitness first, the 28 Day Purebred Experience was perfect for me as I wanted to bring back healthy habits I had before being pregnant. I loved the team environment and their encouragement and motivation! Having example meals and nutrition guidance helped re spark my love for cooking and planning healthy, nutritious meals.

For me, one of the most comforting elements of this experience was having a support network and check-ins with the coaches which allowed me to be kept accountable. The trainers really went above and beyond to make sure we were supported and pushed to our limits. You are given tools in the kitchen and in the gym to sustain a healthy balanced lifestyle, that’s the biggest win!
Shaylee B
As someone who wanted to learn how to maximise my training and have proper guidance on all aspects of health, I feel the 28 Day Purebred Experience was perfect for me. I would definitely recommend it to anyone – it was really nice getting to know some new faces I’ve seen around in the gym and learning how to maximise my fitness! I felt great at the end of the 28 days and feel like I have the support to help me in incorporating everything I have learnt during the purebred experience into everyday life.
Ngaire W
Starting out at a new gym can be daunting, but the 28 Day Purebred experience was a great way to meet people and focus on my health. What helped me was having so much interaction between the trainers and myself, Luke was always there to answer any questions and help me throughout the journey.

The knowledge and availability of trainers was fantastic, they were all extremely motivating and helped me learn the importance of technique in the gym. I also really enjoyed the nutrition side of things – this was a real eye opener as to what I should be eating, along with the best way to recover.
Rod K

Sound familiar?

MOST PEOPLE DON'T FAIL BECAUSE THEY'RE LAZY.

  • Starting strong then losing momentum after 2 weeks
  • No idea what to train or when — just showing up and winging it
  • Feeling sore, confused or like you're doing the wrong things
  • Paying for a gym membership you barely use
  • Training hard for a few weeks then falling off completely
  • Getting injured because there's no structure or guidance
  • Wanting results but not knowing how to actually get them
  • Starting over. Again and again and again.

Most people don’t fail because they lack motivation.

They fail because they lack structure, accountability and a clear plan.

That’s exactly what the Purebred 28-Day Experience was built to solve.

This isn’t a gym trial. It’s not a challenge. It’s a structured 28-day coaching system designed to give you the plan, the guidance and the community to build momentum that actually lasts.

Sound familiar?

MOST PEOPLE DON'T FAIL BECAUSE THEY'RE LAZY.

  • Starting strong then losing momentum after 2 weeks
  • No idea what to train or when — just showing up and winging it
  • Feeling sore, confused or like you're doing the wrong things
  • Paying for a gym membership you barely use
  • Training hard for a few weeks then falling off completely
  • Getting injured because there's no structure or guidance
  • Wanting results but not knowing how to actually get them
  • Starting over. Again and again and again.

What's included

EVERYTHING YOU NEED TO SUCCEED.

Tour & Kickoff Session

Your first 1-on-1 with a Purebred coach before day one. We identify your goals, training history, schedule and limitations — then build your personalised plan. You leave knowing exactly what to do.

$49 value

Personalised Training Pathway

Assigned to Strength, Hybrid, Conditioning or Longevity based on your goals. Every session has a purpose. No random workouts. No wasted training. No guesswork.

$149 value

28 Days Unlimited Coached Training

Full access to all Purebred sessions — Stronger, Hustle, Engine, Booty, Super Saturday, HYROX. Professional coaching every session, not just gym access.

$565 value

Full 850sqm Facility Access

Two training levels, state-of-the-art equipment, dedicated strength & conditioning zones and open gym. A Bronze membership alone is $29.99/week — that's $120 just for access.

$120 value

Purebred Training App + Programs

Full access to the Purebred training app including structured programs available to Gold and Platinum members. Track workouts, follow programming and stay accountable — all in one place.

$199 value

Weekly Accountability & Coaching

Weekly check-ins, educational content, weekly action steps and ongoing support from the Purebred coaching team across all 28 days. You are never on your own.

$149 value

Nutrition & Guidance

Practical guidance on protein, meal structure, hydration and recovery nutrition. No extreme diets. No calorie counting. Just habits that actually work and support your training.

$99 value

Recovery & Mobility Guidance

Learn to recover properly, reduce soreness, manage training load and support your body long-term. Because training hard means nothing if you can't recover from it.

$79 value

Day 28 Review & Long-Term Plan

At day 28 we review your progress, consistency and improvements — then map your next 90 days so the momentum you've built doesn't disappear when the 28 days end.

$99 value

BONUS

Purebred Nutrition Starter Guide

Done-for-you nutrition guide built around your training. Protein targets, meal timing and fuelling basics — simple, practical and actually usable.

$49 value

BONUS

Week 1 Recovery Session

A dedicated session in your first week focused on movement quality and soreness management — so your body is set up to train consistently for all 28 days without burning out.

$59 value

Total value

$1,617

Your investment today

$199

for the full 28-day experience

That’s less than $8 a day for real coaching, structure and community.

The 4-week structure

EVERY WEEK HAS A PURPOSE.

WEEK ONE

RESET &
RECOVER

BUILD THE FOUNDATION

Learn how to train properly, manage soreness and build consistency without burning out. Most people fail by going too hard too quickly. Week 1 is about showing up, building confidence and learning the system.

“Progress starts with showing up. Don’t aim for perfect — aim for consistent.”

Week Two

FUEL &
PERFORM

FEED YOUR BODY

Nutrition fundamentals, fuelling your body, improving recovery and building better daily habits. You don’t need a perfect diet. You need better habits. This week makes nutrition simple.

“Your nutrition doesn’t need to be perfect — it just needs to be consistent.”

Week Three

BUILD
MOMENTUM

INCREASE INTENSITY

Training progression, increasing intensity and building confidence in your ability to perform. By week 3 you’re feeling stronger, fitter and more confident. This is where results start becoming real.

“Discipline beats motivation. Show up, do the work, trust the process.”

Week Four

LOCK IN
THE LIFESTYLE

Build habits that last

Creating long-term habits, building routine and preparing your future beyond day 28. This was never about 28 days. This was about becoming the type of person who doesn’t quit on themselves.

“You don’t rise to the occasion — you fall to your level of preparation.”

The process

HOW IT WORKS

1

Secure Your Spot

Purchase your 28-Day Experience through Mindbody. $199 founding rate — first 50 members only at $199, then $249" Anyone can still buy and start any time, the only thing limited is the price.

2

Tour & Kickoff Session

1-on-1 with your coach before day one. We identify your goals, assign your training pathway and map out exactly what to do. You leave with a clear plan.

3

Follow Your Structure

28 days of coached training with weekly accountability, education and support from the Purebred team. Guided every step — never left to figure it out alone.

4

Day 28 Review

We celebrate your progress and map the next 90 days — so the momentum you've built keeps going long after the 28 days end.

The facility

BUILT FOR PEOPLE
WHO WANT TO TRAIN PROPERLY.

850SQM PERFORMANCE FACILITY.

  • Two levels of dedicated training space
  • State-of-the-art Rogue, Concept2 & SkiErg equipment
  • Dedicated strength & conditioning zones
  • Open gym with full dumbbell and barbell setup
  • Cardio & HYROX training floor
  • Onsite parking — no excuses not to show up
A Bronze membership alone costs $30/week — $120 for 4 weeks of facility access only. The 28-Day Experience gives you all of this plus coaching, programming, accountability and community for $199 total.

Real results

WHAT OUR MEMBERS SAY.

[ MEMBER PHOTO / BEFORE & AFTER ]

Real people only — no stock

[ MEMBER PHOTO / BEFORE & AFTER ]

Real people only — no stock

[ MEMBER PHOTO / BEFORE & AFTER ]

Real people only — no stock

I've tried everything. This is the first time I've been consistent and actually seen results. The community is what changed everything for me.

[ Member Name ]

Completed 28-Day Experience → now on Gold membership

I've tried everything. This is the first time I've been consistent and actually seen results. The community is what changed everything for me.

[ Member Name ]

Completed 28-Day Experience → now on Gold membership

I've tried everything. This is the first time I've been consistent and actually seen results. The community is what changed everything for me.

[ Member Name ]

Completed 28-Day Experience → now on Gold membership

$199

founding rate — first 50 members only then $249." Anyone can still buy and start any time, the only thing limited is the price.

70%+

Members who convert to Gold
or Platinum after 28 days

28

Days to build the habit,
the strength and the confidence

4

WEEKS
FREE

Our results commitment

WE BACK
THE SYSTEM.
WE BACK YOU.

If you follow your assigned training structure, attend consistently, complete your coach check-ins and apply the guidance provided — and genuinely feel the experience didn’t help you build momentum, structure, confidence or results — we’ll continue coaching you for another 4 weeks completely free.

START YOUR
28 DAYS.

Stop starting over. Build the habit that finally sticks — with real coaching, real accountability and a community that won’t let you quit.

  • Do the work, show up, and if you don't feel stronger and more consistent by day 28 we coach you another 4 weeks free.

$1,617 value

$199

for the full
28-day experience
Less than $8/day

BEST VALUE

Pay Upfront

$199

Pay Upfront— best value

Weekly payments

$52/WK

4 weekly payments of $52

Register Interest Now